Following Your Authentic Path By Running Your Own Business with Caroline Winegeart

Do you want to run your business in the most authentic way possible? I’ve known Caroline for years but this is the first time I’ve talked to her in-depth about the process of running her business and how she’s gotten to where she is now. She’s able to share such amazing insights because she’s literally made it her profession to deep dive into her values and really follow her intuition. Caroline offers really amazing advice for using your values to guide your business, designing the lifestyle you want, and has really interesting ideas about why the work/like distinction is a bit of a myth for most of us. In addition, we talk about everything from naming your business to why so many creative people feel lured into the advertising industry. This is episode absolutely packed with content that I know you’re going to enjoy.

Topics we cover:

— What inspired Caroline to start her blog and how she got started
— The process of naming a blog or business
— How Caroline reawakened her creativity and got in touch with her creative voice after putting it on the back burner for many years
— The myth that working in advertising combines traditional success and creativity
— Trying small doses of the things you feel drawn to to find your passions and connect with your intuition
— Caroline’s mindset shift from aiming to grow bigger to aiming to grow truer and how that changed the model that she uses to evaluate her business
— The cyclical nature of creativity
— Feeling guilty that we don’t spend as much time with friends and family when we are incredibly passionate about our work (and what Caroline’s solutions to these feelings have been)
— Balancing the necessary business considerations with following your intuition and avoiding being pulled away from your core
— What led Caroline to transition away from doing client work
— The power of asking yourself the question, “What if it didn’t have to be this way?”
— What it’s like working from home when your partner does too
— Why Caroline no longer makes a work/life distinction
— The fears and guilt that can arise around leaving your full-time job
— Moving from having an idea to taking the first steps
—Caroline’s daily art project

Show Links:

— The Crossroads of Should and Must by Elle Luna
— Why Are We Driven By The Pursuit of More?
— Sum: Tales from the Afterlives by David Eagleman
— Magic Lessons
— Mr. Kate
— Color Your Soul

Tweet it!

Tweet: “The longer you go without expressing that creativity, it creates psychic pain.” – @ckelso http://ctt.ec/9848w+

Tweet: “Try little doses of things you feel drawn to and then see how it feels.” – @ckelso http://ctt.ec/rxfdd+

Tweet: “No longer do I think about growing bigger but I think about growing truer.” – @ckelso http://ctt.ec/s2fkG+

Tweet: “We try not to use the word ‘lucky.’ I truly believe that we all design our lives.” – @ckelso http://ctt.ec/c51cT+

Tweet: “I gave up on the whole work/life separation a long time ago.” – @ckelso http://ctt.ec/H7ZJA+

Tweet: “Work is life because to me life is about doing the things that light you up on the inside.” – @ckelso https://pinegateroad.com/the-pinegate-road-podcast-episode-12-following-your-authentic-path-by-running-your-o

Connect with Caroline:

— Website
— Instagram
— Twitter
— YouTube

Connect with Pinegate Road:

— Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
— Pinterest
— Facebook
— Twitter
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!