Hello Yellow Branding, an interior design blog

Hello Yellow Branding | PINEGATE ROAD

We finalized the new Hello Yellow branding last night, and I couldn’t wait to share! If you remember from only a few short weeks ago, this logo is based off the first moodboard in this post. We went through a process of creating three very different hand-lettered logo options, and settled on the one above. Working with a brand that’s name incorporates ‘Yellow’ had me thinking all sorts of bright and cheery thoughts. This logo hints at sunshine without going over-the-top and it also references many vintage logos made for home-oriented products that used scripts as their main mark. Bright, cheerful, hand-made, clean, updated, and female were all key words that signify this brand’s aesthetic.

Now we’re on to placing this brand look into the website, and fingers crossed we will get to share the complete project soon!

PINEGATE ROAD REDESIGN | a new year, a new do

Pinegate Road redesign, makeover

While this space has been a tiny bit sparse over the past couple weeks months, things have been pretty crazy behind the scenes. Right now I’m in Alt prep madness—I haven’t started packing and I might start to panic soon. What I have been up to over the past while is a redesign of my personal identity and Pinegate Road. I’ve been wanting to meld the two for quite some time now, and I set a goal of finishing this before Alt. I received my business cards a couple days ago, I unveiled the new design header here last week, and I just branded the sidebar to go along with the header. I also re-branded my portfolio and designed and uploaded a new resume for that whole applying-for-jobs-soon thing (whew!). Now, I’m just crossing my fingers that the leave-behinds I’ve ordered come in tomorrow so I can package them before I head off to the mountains. Oh, yeah, mountains—pretty excited for those to be in my life again! Also, I can’t believe that the week I’ve been sitting on the edge of my yoga ball for since August is finally here! Crazy time.

Pinegate Road redesign, old vs new design

While I’m missing the regular blogging, sometimes you just need to take care of business, and I’m trying hard to let myself be ok with that. I’m hoping to come back from Alt inspired with where to head this next year with this space. I feel like I’m starting new with this design, and I’m getting ready to head somewhere a little different. Where to? I’m not really sure, but I’m excited to ride that journey and I definitely think this new design is setting the stage for that.

Pinegate Road redesign, mood board

This is the mood board that I used for the new Pinegate Road design. I wanted to keep the old color palette that I had with a few additions, but I wanted a more sophisticated grown-up version of the branding that I was using before. The natural elements stayed the same, but were rephotographed in a better composition. I was able to integrate my hand-lettering into the logo, but I chose to use actual typefaces to implement for the design so they could stay consistent throughout all my branding elements both on the blog and for my personal print material.

Pinegate Road redesign, brand elements

After experimenting with different styles over the past year and a couple months on Pinegate Road, I’ve definitely learned how necessary it is to keep a consistent brand system, but to leave enough room for play and growth. I’m hoping that this new design system will really set the tone for the new journey Pinegate Road is heading on—and most of all, I’m excited that I met my own deadline! Personal projects are so hard in regards to deadlines, at least for me. Am I the only one with that issue?

If you’re in a reader, click here to view the complete redesign in action!

Cayenne and Coconut Sugar Sweet Potato Fries

Cayenne and Coconut Sugar Sweet Potato Fries for Verily Magazine

This week I’m sharing a recent favorite of mine—the sweet and spicy rendition of the sweet potato fry. I made these a couple weeks ago for a dinner party here in my building, and I think I can say that they were a hit. Head on over to the Verily blog to get the recipe and make some of these for yourself!