We finalized the new Hello Yellow branding last night, and I couldn’t wait to share! If you remember from only a few short weeks ago, this logo is based off the first moodboard in this post. We went through a process of creating three very different hand-lettered logo options, and settled on the one above. Working with a brand that’s name incorporates ‘Yellow’ had me thinking all sorts of bright and cheery thoughts. This logo hints at sunshine without going over-the-top and it also references many vintage logos made for home-oriented products that used scripts as their main mark. Bright, cheerful, hand-made, clean, updated, and female were all key words that signify this brand’s aesthetic.
Now we’re on to placing this brand look into the website, and fingers crossed we will get to share the complete project soon!
CATEGORY: Design, Portfolio, Typography | TAGS: 2015, blog, brand, branding, freelance, hello yellow | COMMENTS (14)
I guess it’s just launch season! Introducing the new blog design and logo for finance blog, Money Matters. Blogger Emily contacted me a while back to give a fresh new look to this finance blog run through Mid American Credit Union. They have Emily writing about her life as a recent graduate and twenty-something navigating the new waters of personal finance. With a fun and modern vibe, and a little vintage aesthetic thrown in there with the color palette, we created a design scheme that nods towards the physical elements you might use to manage your own personal finances. The logo actually draws elements from the dollar bill with the decorated border—this is why I love design research!
I hope you can head over to Money Matters, take a look, and leave Emily some love! She is a terrific girl, and she brings a really great light to this sector of our lives that many of us could probably use a bit of a freshening up with.
On a side note, I am taking on new clients starting around June for blog designs, logo designs, look books, whatever! If you have a fun new design project and you think we might be a match, contact me and we can work together now to hit the ground running come June.
Have an excellent Thursday everyone!
CATEGORY: Design, Design Files, Portfolio | TAGS: blog, design, finance, logo, money matters | COMMENTS (21)
While this space has been a tiny bit sparse over the past couple
weeks months, things have been pretty crazy behind the scenes. Right now I’m in Alt prep madness—I haven’t started packing and I might start to panic soon. What I have been up to over the past while is a redesign of my personal identity and Pinegate Road. I’ve been wanting to meld the two for quite some time now, and I set a goal of finishing this before Alt. I received my business cards a couple days ago, I unveiled the new design header here last week, and I just branded the sidebar to go along with the header. I also re-branded my portfolio and designed and uploaded a new resume for that whole applying-for-jobs-soon thing (whew!). Now, I’m just crossing my fingers that the leave-behinds I’ve ordered come in tomorrow so I can package them before I head off to the mountains. Oh, yeah, mountains—pretty excited for those to be in my life again! Also, I can’t believe that the week I’ve been sitting on the edge of my yoga ball for since August is finally here! Crazy time.
While I’m missing the regular blogging, sometimes you just need to take care of business, and I’m trying hard to let myself be ok with that. I’m hoping to come back from Alt inspired with where to head this next year with this space. I feel like I’m starting new with this design, and I’m getting ready to head somewhere a little different. Where to? I’m not really sure, but I’m excited to ride that journey and I definitely think this new design is setting the stage for that.
This is the mood board that I used for the new Pinegate Road design. I wanted to keep the old color palette that I had with a few additions, but I wanted a more sophisticated grown-up version of the branding that I was using before. The natural elements stayed the same, but were rephotographed in a better composition. I was able to integrate my hand-lettering into the logo, but I chose to use actual typefaces to implement for the design so they could stay consistent throughout all my branding elements both on the blog and for my personal print material.
After experimenting with different styles over the past year and a couple months on Pinegate Road, I’ve definitely learned how necessary it is to keep a consistent brand system, but to leave enough room for play and growth. I’m hoping that this new design system will really set the tone for the new journey Pinegate Road is heading on—and most of all, I’m excited that I met my own deadline! Personal projects are so hard in regards to deadlines, at least for me. Am I the only one with that issue?
If you’re in a reader, click here to view the complete redesign in action!
CATEGORY: Design, Design Files | TAGS: blog, branding, design elements, identity, mood board, pinegate road, redesign | COMMENTS (6)
This week I’m sharing a recent favorite of mine—the sweet and spicy rendition of the sweet potato fry. I made these a couple weeks ago for a dinner party here in my building, and I think I can say that they were a hit. Head on over to the Verily blog to get the recipe and make some of these for yourself!
CATEGORY: Food, Guest Posts | TAGS: blog, cayenne, coconut sugar, fries, fry, guest post, honey mustard, sweet potato, verily | COMMENTS (0)
A little look into the new re-brand for the blog. Things have been changing a lot lately, both here and in my personal life. I don’t really know if I’m ready. With this quarter ahead, I guess all I can do is hold on tight and hope for the best.
CATEGORY: Design, Typography | TAGS: blog, branding, design, logo, rebrand | COMMENTS (4)
A blog dedicated to my favorite glyph of all time? Why yes, please, I’ll sooo have another.
Please take a gander at the lovely assortment of found and designed ampersands at The Ampersand. Now here goes my productivity…how gorgeous are these?!
CATEGORY: Design, Typography | TAGS: ampersand, blog, found, Typography | COMMENTS (1)
Over the past couple months I was approached by a friend who has been working in corporate america, and has become fed up with certain facets of how consumerism is taking over many aspects of society today. He partnered up with another frustrated companion, and together they are starting a new movement in positive consumerism called buypositively. While they’re still in the beginnings of this journey, they’re provoking awareness over on their blog. I urge you all to bookmark, subscribe, or whatever else you fancy, over there! They bring up great points to live by, and can help you navigate this cluttered world a little better. Plus, you get to start with them at the beginning before this whole project turns into a huge success…and say you were there when it all started. Whoo!
Being dragged into the abyss that are fancy products and what-not, in the recent years I’ve been calling myself to buy products that last, and to buy products that impact the world in a positive way. While I’m still at the beginning of my own journey, and I’ve failed more often than not, the cause of buypositively resonates with me none-the-less. Over the winter season, I donated some time to helping them out with a logo. Check it out!
And on my last note, subscribe to the buypositively blog people! Thanks.
CATEGORY: Life | TAGS: anti-consumerism, blog, buypositively, mike rome, products | COMMENTS (0)