March 6, 2013
PORTFOLIO | verily social awareness campaign

I just realized that I haven’t shown much of my work around these parts lately! While I’ve been updating my portfolio for my job search—and that seriously needs a re-haul as far as content management goes, I hear cargo is great any other suggestions??—I haven’t had the chance to share the final products of my journey. So no better day than today, right?

Now that this finals week is around the corner, I thought it would be a great time to share a project that I finished last quarter as a concept for Verily Magazine. I met with one of the co-founders, Kara, and we discussed different topics for a social awareness campaign that could align itself with the principles that Verily aims to uphold. We decided to tackle the cult of perfection, and how when women read many female-oriented magazines, they sometimes feel a little less than perfect after they’re finished. Verily aims to have women feel good about themselves after they read the magazine and give women the motivation and encouragement to be the best version of themselves.

I decided to create a hand lettered quote that I used throughout the campaign on postcards, keychains, subways signs, and even in an installation piece. The installation piece is a prototype that has the quote spun on spindles, in front of a mirror. By having the quote in both black and white, you can interact with the quote, and look at your own reflection in the mirror. It’s a hope, but my concept was that when the installation was in use, the viewer could reflect upon their own image and the positive and negative aspects that they see in themselves. I know we all don’t think positively about our own self image all the time, nor do I think we think negatively. The purpose of this project was to allow women the time and the place to reflect upon this, and try to find their inner beauty for themselves. My hopes would be that this could be placed in a public space on a larger scale, so we’ll see how this ends up!

Along with the installation, I mocked up promotional material that could be integrated with the campaign to spread the work about Verily.

I hope you enjoyed this little look into my work and process behind the design. In other news regarding Verily, word on the street is that they are hiring! If you’re a web designer looking for an internship, or a graphic designer looking for some freelance work, head on over and see if you’re up for what it takes to work alongside these wonderful ladies. I know I’ve come across some crazy talented new friends who leave comments and little notes around here, so I’m looking at you! Applications are due by March 10th, and time is ticking. Oh, and if you want a look at a couple more images from the campaign, you can head over to my portfolio.