1. August 13, 2014
    the object enthusiast styling + photography

    the object enthusiast photography and styling | Pinegate Road

    This past March, I hopped on a flight to Omaha to meet up with Emily of the object enthusiast. We started blogging right around the same time and have been creatively collaborating for the past couple years. This past winter, Emily contacted me about getting her online presence in tip top shape now that her business has grown. It’s been an absolute dream to work with her over the past months to make her shop’s website a reality. While it’s currently being developed, I thought I’d share some of the photos that we took of her work for the site.

    the object enthusiast photography and styling | Pinegate Road

    Emily’s story is an amazing one. After starting her ceramics career in Kansas part-time after she graduated college, she decided to take the leap to full-time ceramics work when she moved to Omaha with her boyfriend last year. Since she’s been focusing 100% on her ceramics, her career has skyrocketed. It’s truly amazing to have watched this growth happen, and I’m so proud and excited for all that Emily has done. As of last week, her ceramics are being sold at Anthroplogie, she has been a featured artist on Etsy, and she continues to gather accolades from all over the blog world. Go, go Emily!

    the object enthusiast photography and styling | Pinegate Road

    These photos were all taken at the Bemis Center for Contemporary Arts. It was an incredible space to work in — perfectly imperfect backdrops everywhere and natural light galore. We gathered blooms and props the day before the shoot, and spent the entire next day styling and taking photos. This was one of the first projects that I have worked on where I incorporated my photography chops in a big way. I took it as a personal challenge to add this passion of mine to a client project, and I’m happy that Emily was willing to put her faith in me and let me have at it. It’s amazing to me what can come out of a project when the people working on it are just in-tune as far as aesthetics and an end vision go. Thanks girl!

    the object enthusiast photography and styling | Pinegate Road

    Sharing this is getting me excited to see the site working! Eeek. I’ll be sure to keep you all updated as it comes alive. Happy Wednesday!


  2. August 11, 2014
    weapons of mass creation 2014

    weapons of mass creation featured designer 2014

    This weekend marks a pretty big milestone in my design career. I’ll be heading to the Weapons of Mass Creation festival here in Cleveland as a featured designer. Some of you may have seen a little bit of this stamping craze that I got in to last month, and that was all in preparation to take part in the National Poster Retrospecticus that will be held at the festival. Along with taking part in this event, I’ll be spending my weekend soaking in inspiration from speakers that will be traveling here to Cleveland from around the country. I had a major pinch-me moment when I saw Grace Bonney’s headshot pop up as one of the speakers at the festival. Gah. That’s stuff my design-girl dreams are made of.

    While I made the move here shortly before last year’s event, with my unpacking craze I wasn’t able to make it to the festival. I don’t know what to expect in it’s entirety, but I’m crazy excited to take part in an event that celebrates artists, designers, and creativity in this expansive way in my new hometown. Cleveland, I love you, honestly and truly. I was gushing to my coworkers last week about how there really couldn’t have been a better place for me to end up after graduation. It’s events like this that make me realize that the decision to move here was one of the better choices I’ve made in my life. There’s still a long way to go and a lot that I haven’t explored here, but after a year I can really say it’s feeling like home.

    If you’re around the area, or are making your way to Cleveland for the festival, be sure to reach out! Send me a tweet, and I’ll be happy to come say hello. It will be amazing to get to know the creative community here in a new way, and there’s no better way to experience some major inspiration than in-person events like this.

    Hope to see you this weekend!

    You can purchase tickets here.


  3. August 4, 2014
    MONDAY MUSING | 3

    monday musing | 3 | PINEGATE ROAD

    When it comes down to it, that happiness thing, it’s really all in your control. I know I need this reminder more often than not.

    Happy monday friends.


  4. July 30, 2014
    brand refresh process — color palette + logo

    Logo and color palette process | PINEGATE ROAD

    With the portfolio and blog getting a rehaul in the next few months, I’ve been busy trying to make little tweaks here and there to the visuals of Pinegate Road. There are some things that were feeling great aesthetically from my last big rebrand, but as I was working within certain areas, it just didn’t seem flexible enough. I felt like there was a certain kind of persona this brand was creating, that just wasn’t entirely true to what Pinegate Road is at the core. Things just got too crisp and clean, and I like a little mess around here sometimes I’m realizing. The creative journey is never nothing but pretty.

    With this slight refresh, I wanted to get the love of hand-lettering back into the brand. This new logo was hand-lettered and then vectorized to keep those asymmetrical qualities you usually lose when you make a logo fresh from the digital space. The added ‘g’ also is working better with how I’ve been abbreviating the brand from the start. PR just screams public relations to me, and it just needed a slight tweak.

    The color palette is a complete work in progress. If I learned anything from working with the Angela Hauck brand, it’s that I shouldn’t be afraid of color. While still keeping a more subdued natural spin, I wanted to build out a color palette that works with the Pinegate Road brand and one that could stand up to possible growth. If products start to be a part of the future here, I need some go-to hues that I’m not just picking out with a color dropper as needed. Having a larger palette of hues that work together is something that stationery world is making me take note of. It’s the details that keep things together, and this is my first stab at making the color process work towards a cohesive brand look beyond those five colors I picked out specifically for branding purposes.

    Have any of you worked with building out a large cohesive color palette? I’d love tips if so! I’m up for any suggestions on this palette. Is there anything that’s standing out to you? Any colors you think are missing? There’s something about this that I’m not entirely thrilled with, but I can’t quite put my finger on it. (Help!)


  5. July 28, 2014
    MONDAY MUSING | 2

    20140728-122946-44986786.jpg

    That pretty much sums it up! The next two weeks will be full of pretty-making at work, and a short trip to Chicago to visit with my family. After a wedding this weekend, I’m going to try and focus on getting as much sleep as I can in the time between. Happy Monday friends!


  6. July 25, 2014
    IN REVIEW | april, may, & june 2014

    IN REVIEW | april, may, june 2014

    So, what have I been up to? Most of all, just trying to make life happy. Wholeheartedly.

    This year started off with some more big life transitions. Eaton came in to my life, and while I’m sure many of you have way bigger obstacles to overcome, single-puppy-momdom was incredibly difficult for me. It’s all in perspective and past experiences I suppose. I felt like almost nothing could get done in-between work and making sure that she had a happy healthy upbringing. Call me crazy puppy lady. I’ve finally got my lunch breaks back and we are sleeping through the night and past 7AM on weekends. Oh man, the sanity that has come back to me! At this same time, I took on the life-changing experience of working with Angela Hauck. Working with her and her team on both blog design, as well as my personal health journey has challenged me in more ways than I could have ever expected. This process has taught me just what I am able to take on while I walk this 8-5 + freelance career journey. I’ll be honest and say that it’s been tough. I failed myself more than I’d like to admit, and these past few weeks I’ve been transitioning in to more self-care and attention. That gung-ho “let’s do it!” attitude helped me get started, but maintaining my self-expectations didn’t go so well. Work, freelance, and fun came first for a while. Ice cream and fancy cocktails were had; workouts, not so much.

    One of the most fun things that has happened in the past couple months has been the start of a new relationship. I met Todd in March, and we’ve been exploring, dining, chatting, and fun-having ever since. I don’t want to be too gushy on a design blog, so I’ll leave it at that. Hah! It’s been amazing to see how my life has changed for the better since meeting him. It’s also been a couple months of figuring out how to live a life together. You know how that beginning stage of a relationship goes. All you want to do is have fun, right? Life catches up, and then you realize that those real-life-adult things need to start happening again. You’ve gained ten pounds and don’t remember what your tennis shoes looked like. Oh, and those pants. Too tight to even explain. Whoops! We’re getting it together now, I promise.

    Since March, I’ve been able to head to Pursue workshop, explore Cleveland in a whole new way with friends, figure out more of who I am as a designer and business owner, explore cooking with local produce, and really live up these warmer months. I don’t know if it has been the harsh winter we made our way through, or the new relationship that has me all giddy, but I’ve been loving this summer like no other. Things are busier, but they are also so much more worth while in lots of ways. Keep it coming, please and thank you!

    All in all, I feel for the first time in years I’m settling in to a regular pace of life. A pace that fills me up, challenges me, and makes me a happier personal all together. These past few months have been an amazing experience, and this time around these experiences needed to happen outside of this online space. That’s ok. For now, I’m working on me, I’m working on us, and I’m working on working on things. I needed this time away to get to this place, to focus on something other than what’s been for so long. It finally feels good to be back.


  7. July 21, 2014
    MONDAY MUSING | on perfectionism

    monday musing | Pinegate Road

    Because sometimes you have twenty minutes left in your lunch break and you decide to make yourself letter.

    In all seriousness, since I’ve been missing around here one of the biggest battles I’ve been trying to fight is the one on perfectionism. I’ve been making great strides, but also letting things slide. For now, I’m trying to realize that most of all, this is healthy.

    Wishing you all a very happy, and non-perfect, Monday.


  8. July 11, 2014
    PORTFOLIO | angela hauck fitness blog

    Angela Hauck Fitness Blog by Pinegate Road

    Guuuuys, Hi!

    I know I’ve been missing around these parts lately, but that doesn’t mean that I haven’t been up to creating outside of the blog. Last week one of my long-term web design clients launched her new fitness blog! I’ve been working on the Angela Hauck fitness blog since right before the new year to make this dream of Ange’s come true. It’s been a long journey, but I’m happy to say that everything is up and running, and Ange is seriously rocking it. I have been loving her posts as they pop up in my bloglovin — they just inspire me to keep going on my own journey and let me know that I’m not alone in most of my crazy ways. Behind that stellar physique, she really has the most amazing heart to boot. She’s on a big journey to help others on their weight-loss and health journeys, and to that, I give her a huge hug and high five.

    As I mentioned when the moodboard came out for this project, Ange has been helping me along my own personal health and fitness journey. It’s been amazing to have her by my side as I have gone through some serious ups and downs as far as nutrition and working out go. When I fall, she’s been there to pick me back up and put a smile on my face. When I’m doing well, she’s there with email cheers and instagram smilies. I’m still a work in progress, but I can’t wait to share more about my transformation later this year as I continue along this journey of living my version of a healthy lifestyle.

    Angela Hauck Fitness Blog Moodboard, by Pinegate Road

    This design was kept bright and cheery, and really showcases Ange’s personality and the keywords of empowering, transformative, and relatable that we decided upon at the beginning. It’s simple, but showcases the content in a way that draws you in to what Ange has to share. My favorite part was the sidebar sections. They each slop down towards the body content to symbolize the weight-loss journey. Small arrows and zig zag elements were also used to highlight call to actions, as well as relate to a transformation of sorts. There is not one straight route to finding your personal health and fitness path.

    I hope that you can head on over to the Angela Hauck fitness blog and be inspired by her stories. You can also join Team Ange by following along on facebook, and being a part of all the great things she the community around her is doing. There’s some pretty magical stuff going on. Cheers Ange to your new online start and to you continuing to transform the lives around you for the better!


  9. June 13, 2014
    father’s day obaby illustrations

    Father's Day Obaby illustrations by Pinegate Road

    You didn’t think we’d leave out the Fathers after Mother’s Day now did you?

    Just stopping in quickly to let you know that the newest Obaby pack is up and ready to adorn all those photos of your pop. Just in time to celebrate on Sunday.

    Enjoy!


  10. May 8, 2014
    obaby mother’s day illustrations

    Mother's Day Obaby Illustration Pack | by Pinegate Road

    As we head in to Mother’s Day weekend, I thought I’d share another little something that I’ve been up to!

    Our friends at Obaby had me help them with a little something to celebrate all the mothers in our lives. There is now a special pack of 22 mother’s day illustrations that have been added to the app, designed by yours truly and sponsored by Hyland’s Baby Teething Tablets. Want to hear the real kicker? The regular Obaby app is now available for free, and Obaby+ is now just $9.99. If you’ve been waiting to get a hold of this special little app, now is certainly the time my friends. Happy Mother’s day!

    In the spirit of transparency, and opening up more about my process, I wanted to let you in to how I went about the development of these illustrations. Both for the first round of illustrations, and for this pack. I meant to share this info when the app was released, but with all the excitement that was bubbling up in my head it completely slipped my mind! Yeah, I’m giving myself a little wrist slap as I type here. Hah.

    Mother's Day Obaby Illustration Pack | sketches | by Pinegate Road

    When I was first contacted by Obaby, we did a test run to make sure that my illustrating and lettering style was something that they thought would work well for the app. I was pretty nervous about this. My style? Did I have a lettering style? Throughout my design studies and professional work, I truly feel like my work has kind of been all over the place as far as style goes. It’s always been my mission to let the concepts and the problems at hand direct the design direction. This is where personal style becomes an intuitive move rather than the main attraction. I wanted this project to be no different, so I started with particular guidelines that design decisions would have a foothold in, rather than my own style leading the way. Here is what I kept in mind while making design decisions:

    + The app was created for soon-to-be parents, and current parents. 

    + Users are in to social media, and love capturing and sharing memories.

    + Users are on top of the current technology.

    + Users are trend-oriented but timeless.

    To tap in to the trend-oriented but timeless design style, the lettering referenced calligraphy and calligraphy tools. I looked in to traditional baby design and used a lot of polka dots, checkers, simple shapes and swirls so that it still was baby-centric at it’s core. Keeping the imperfections visible and trying out more modern layouts of lettering helped bring these more traditional approaches into something that parents today would resonate with. After trying out what seemed one million tools, I landed on using the 05 micron pen exclusively. It was just bold enough when making single strokes, but detailed enough to build up on the illustrations. I also loved that at this weight, it automatically created a rounded tip at the end each stroke. This rounded off and soft quality was something that I was definitely looking for when dealing with baby-centric design!

    After doodling around for each phrase, the illustrations were narrowed down so that each phrase had a unique illustration associated with it, but still felt united as a pack. This is where using one tool consistently can really help solidify different designs that have to live together in the same space. Each one was imported in to photoshop where I had custom layers for curves and levels to change the scan to pure black and white images. From there, I used a black and white brush tool to refine the illustrations and make sure they were jusssst right. Then they were popped in to illustrator to be vectorized and off they went to the team at Obaby.

    Mother's Day Obaby Illustration Pack | illustrations | by Pinegate Road

    It was a pretty neat experience to create a custom process for this project. I love the details and the reasons behind the details of design, but making sure that the details were quiet was important. You want whoever is using these illustrations to have a general feeling that these are ‘exactly what they were looking for’ without them thinking too hard about the reasons why. To me, that’s the real beauty in design.

    I was so happy to work with the Obaby team again for this Mother’s Day illustration pack. Please go download and play around if you haven’t already — and let’s celebrate all those lovely ladies in our lives. They sure deserve some extra love this week, and always, duh.













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A GIRL WHO MAKES
ALL SORTS OF PRETTY
BECAUSE IT'S AWESOME
BREANNA ROSE
BUT DOES IT FLOAT
CHEVRONS AND STRIPES
CREATE LIKE CRAZY
DESIGN FOR MANKIND
DESIGN LOVE FEST
DIELINE
DREAMS + JEANS
FOXTROT PRESS
GLASS AND SABLE
INTO THE GLOSS
MISS MOSS
NOTE TO SELF
OH JOY!
PENNYWEIGHT
PURPLE SHAMPOO
RUNNING IN HEELS
SOMETHING PRETTY
THE CURTIS CASA
THE FRESH EXCHANGE
THE OBJECT ENTHUSIAST
THE SOHO
VANESSA JACKMAN
VEDA HOUSE
WIT & DELIGHT