Well here’s something bright and cheery to welcome you in to the new year! Working on this brand has been such a refreshing thing for me. Not only because of the vision my client has, but by how we’ve all been working together. While I rarely take on exchanges for design, I knew in my gut I had to take this opportunity and run with it — quite literally! My client will be working with me this next year to help me meet my health goals, and in return I’m helping her build out her online presence. She has a talented friend on board who is also going through her own personal health transformation, and it’s been pretty awesome combining our three visions so far. This project is for the mind, body, and soul and I couldn’t be happier about kicking it off at the start of this new year.
This is the first time that I’ve shared keywords with you all. They are such an important part of how design decisions are made throughout the process. They are gleaned from the core of the client’s vision for the overall brand. This is where I’m so glad that I hunkered down and finished that communications minor in undergrad! hah. Having words and their associated meaning to transcend into design aspects is incredibly valuable. That’s what can transform a brand that’s not bad to a brand people genuinely want to connect with.
Throughout all of our conversations, I noted themes and picked out words that kept popping up. After some final exploration, they were placed in three different categories and the strongest keyword was picked for each to stand as a core value for the project. Certain aspects about the project were introduced at the very beginning of our collaboration, but it’s in this process that the design decisions start to have something to lean on. If a design element is created, it better be for a reason that falls back to one of these core brand values, or it’s watering down the brand experience.
For this moodboard, we have a mix of bright colors that play with the idea of empowerment. You can’t shy away from these hues. Using sans-serif typography as well as geometric shapes will keep things clean, simple, and relatable. Using these same shapes and lines to possibly create a larger design element would add to the feeling of connection. My client is trying to build community with her ventures, so showing this visually would be a fun addition! Elements will be used in a way that flow, change perspective, or have an essence of moving through eachother. This relates to the transformative nature of fitness, and how my client uses her talents to help others transform their lives.
Oooh man am I excited about this one!