1. April 15, 2015
    PORTFOLIO | sarah hearts branding

    Sarah Hearts branding by Pinegate Road

    Happy Wednesday everyone. This Sarah Hearts branding project has had me is such sweet spirits lately. Sarah and I first met at Alt Summit several years ago, and I was thrilled to help her take her branding to the next level over the past month. As a graphic designer herself, I was slightly intimidated to take on this project. For all you designers out there, you know how hard it is designing for yourself though right? After a few takes on her own, she decided it was time to pass the torch, and what an experience it was for the both of us! It was a completely unique process working with another designer for their branding, and Sarah’s amazing feedback helped us push this logo to where it is today.

    Sarah’s brand value words are inspiration, creativity, and accessibility. She is a DIY blogger who loves bright colors, simple shapes, patterns, and helping her readers make their homes joyful creative spaces. The new Sarah Hearts branding shows that she is a creative, that what she presents is simple and design-forward, and that her brand is an inspiring one to interact with. We made her primary logo colorful and had lots of dots surrounding her logotype. This represents the pops of inspiration that Sarah Hearts gives to the readers. ‘Sarah’ was done in a unique custom typeface that shows off the creativity in the Sarah Hearts brand. She is always putting unique and simple spins on to every-day items, and this type really shows that quality off. ‘Hearts’ is done in a simple feminine sans serif that represents Sarah Hearts’ accessible approach to DIY.

    Next we’ll be tackling some website optimization. This is a newer approach I am taking with clients. While I’ve been designing websites and blogging for the past several years, I’ve been more in a ‘tell me what you need’ mode rather than a ‘let’s explore how your brand lives on the web and how it can tie to your values.’ Novel, huh? ;) I’m going to be going through every detail of the Sarah Hearts’ online experience and making sure that it not only lives out her new brand visually, but that it’s supporting her values through the reader’s experience. I’ve been adding these kinds of elements throughout web design projects over the years, but this will be the first time we’ll be coming from this point of view 100% from the beginning.

    Cheers to Sarah on her new branding!


  2. April 13, 2015
    MONDAY MUSING

    monday musing by Pinegate Road

    Quickly popping in with some lettering for this Monday. A friendly reminder to stay present, stay passionate, and stay appreciative.

     

    Hope you’re all feeling awesome this week! I can finally feel myself getting out of my winter slump. Maxi dresses are making their way back to the front of my closet too, which has me all kinds of happy.


  3. February 9, 2015
    monday musing | 6

    monday musing | PINEGATE ROAD

    Because I’m always making that time excuse.

    Healthy reminder.


  4. February 4, 2015
    Hello Yellow Branding, an interior design blog

    Hello Yellow Branding | PINEGATE ROAD

    We finalized the new Hello Yellow branding last night, and I couldn’t wait to share! If you remember from only a few short weeks ago, this logo is based off the first moodboard in this post. We went through a process of creating three very different hand-lettered logo options, and settled on the one above. Working with a brand that’s name incorporates ‘Yellow’ had me thinking all sorts of bright and cheery thoughts. This logo hints at sunshine without going over-the-top and it also references many vintage logos made for home-oriented products that used scripts as their main mark. Bright, cheerful, hand-made, clean, updated, and female were all key words that signify this brand’s aesthetic.

    Now we’re on to placing this brand look into the website, and fingers crossed we will get to share the complete project soon!


  5. November 13, 2014
    SKETCHBOOK SERIES | 1

    sketchbook series | 1 | PINEGATE ROAD

    I always love a good look in to artists and designers’ sketchbooks. There’s just something about seeing the begginings of a design and seeing how A got to B — and the windy road that lead it there. I did a deep clean of my desk yesterday, and was inspired to share a few unedited sketches from things I have been working on lately. Most of these are just for fun, and it’s in sketches like these that I learn a lot about new forms when lettering. Sometimes I’ll read a quote on a blog post and just have to letter it, and other times I’m practicing new ways to hold my pen and just writing out what day it is. No end goal, just practice and lots of fun.

    Is this something you like to see around here? I’d love to keep sharing lettering sketches if you find it beneficial. I know I always learn more from others when I can see some behind-the-scenes work.

    In other news, I’m heading to Omaha for a wedding this weekend. I’m a little worried that all this snow decided to hit, but glad that Todd will be on the plane with me. I have been traveling by plane alone since I was about 15, so it will be a nice change to have a travel buddy. Hope you all have had a great week, and are doing something fun this weekend!

    Happy fall, cough, winter.


  6. October 21, 2014
    baaaaack!

    Pinegate Road | print shop process

    After one month with my computer being out of commission, I’m happy to say that I’m back! So strange how weird I felt without it for that long. I’m spending this week getting caught up on projects and emails and getting my technology life back in order.

    You know how for the past couple months I’ve been fighting that perfectionism battle? A pretty cool realization came to me this past week. As I was away from my computer, it actually gave me more time to start the printing process for the shop. This whole shop process has been a little absurd. I don’t really have a plan — I’m acting off sheer gut feelings with this one. God-centered gut feelings I suppose. Just following that happiness thing. Anyways. While I’ve had conversations with my creatively-minded friends about this along the way, each one has told me that I should get this all professionally printed, and call it a day. Make the process easy. That just didn’t feel right. I don’t know why, but I had the feeling that I needed to think a little harder about this, and create a process that felt more sound.

    Over the past five years or so, I’ve been searching for what’s missing in most situations. Throughout all that I do I make a little ‘feels wrong, feels right’ mental checklist. When new opportunities come along, I go back to this and decide on them based on how previous experiences made me feel. Right now, what’s been missing for me most has been making. I sit on the computer all day at work. There is so much screen time. Occasionally I’ll throw some hand-lettering in there, but I’m never spending a day, or hours just working with my hands on a regular basis. Working tangibly has always been in my nature — my second nature. I most often try to bring in tangible objects that I style and then photograph before adding into web design. To me, working with my hands as a basis for creative endeavors just makes sense, even when they themselves are not the end product. Without even noticing it, I started creating this new shop around two processes that were new to me: block printing and hand-stamping. I’m sure I’ve seen videos or had chats with classmates over the years about both of these processes, but this time around I took the urge to physically make and just ran with it. It’s what I was missing, and creatively called to experiment with. No questions asked. As I started the process, I felt myself getting frustrated with how imperfect each of the prints were turning out. Why were they all looking so different from eachother? Why didn’t I keep still enough while stamping this one? Where did that extra splotch of ink come from? As I printed, I started to doubt myself, my ability, and how people would react to something so imperfect. But I kept printing. I figured out certain ways to roll on the ink, ways to press in to the acrylic sheets, how long and where to push into the stamp. In each print, I started to find the beauty in this imperfect process. There was my lesson in perfectionism. I truly believe that with each print I make, the more I start to understand how imperfect occurrences are what makes life special. Unique. Perfect in it’s own way. And that’s what makes these prints special. They are created from my imperfect hands, to yours.

    These prints are each lettered with words that have resonated with me along my creative journey, and are thoughts that I often need reminding of. It’s my hope that they might be able to be a little reminder to find beauty in the differences, and to give you a little jolt of motivation to go forth on your own creative path.

    I’m looking forward to tying up the loose ends and getting this live. Crossing my fingers things are still on track for an early November launch. Until then… 


  7. September 8, 2014
    MONDAY MUSING | 5 | the creative process

    the creative process | PINEGATE ROAD

    A good friend of mine sent this copy along to me last week, and I giggled out loud reading it. I bet I’m not the only one who’s creative process resembles this. Here’s to more awesome days, and less of number fours.

    COPY SOURCE


  8. August 4, 2014
    MONDAY MUSING | 3

    monday musing | 3 | PINEGATE ROAD

    When it comes down to it, that happiness thing, it’s really all in your control. I know I need this reminder more often than not.

    Happy monday friends.


  9. July 21, 2014
    MONDAY MUSING | on perfectionism

    monday musing | Pinegate Road

    Because sometimes you have twenty minutes left in your lunch break and you decide to make yourself letter.

    In all seriousness, since I’ve been missing around here one of the biggest battles I’ve been trying to fight is the one on perfectionism. I’ve been making great strides, but also letting things slide. For now, I’m trying to realize that most of all, this is healthy.

    Wishing you all a very happy, and non-perfect, Monday.


  10. June 13, 2014
    father’s day obaby illustrations

    Father's Day Obaby illustrations by Pinegate Road

    You didn’t think we’d leave out the Fathers after Mother’s Day now did you?

    Just stopping in quickly to let you know that the newest Obaby pack is up and ready to adorn all those photos of your pop. Just in time to celebrate on Sunday.

    Enjoy!













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A GIRL WHO MAKES
ALL SORTS OF PRETTY
BECAUSE IT'S AWESOME
BREANNA ROSE
BUT DOES IT FLOAT
CHEVRONS AND STRIPES
CREATE LIKE CRAZY
DESIGN FOR MANKIND
DESIGN LOVE FEST
DIELINE
DREAMS + JEANS
FOXTROT PRESS
GLASS AND SABLE
INTO THE GLOSS
MISS MOSS
NOTE TO SELF
OH JOY!
PENNYWEIGHT
PURPLE SHAMPOO
RUNNING IN HEELS
SOMETHING PRETTY
THE CURTIS CASA
THE FRESH EXCHANGE
THE OBJECT ENTHUSIAST
THE SOHO
VANESSA JACKMAN
VEDA HOUSE
WIT & DELIGHT