PORTFOLIO | sarah hearts branding

Sarah Hearts branding by Pinegate Road

Happy Wednesday everyone. This Sarah Hearts branding project has had me is such sweet spirits lately. Sarah and I first met at Alt Summit several years ago, and I was thrilled to help her take her branding to the next level over the past month. As a graphic designer herself, I was slightly intimidated to take on this project. For all you designers out there, you know how hard it is designing for yourself though right? After a few takes on her own, she decided it was time to pass the torch, and what an experience it was for the both of us! It was a completely unique process working with another designer for their branding, and Sarah’s amazing feedback helped us push this logo to where it is today.

Sarah’s brand value words are inspiration, creativity, and accessibility. She is a DIY blogger who loves bright colors, simple shapes, patterns, and helping her readers make their homes joyful creative spaces. The new Sarah Hearts branding shows that she is a creative, that what she presents is simple and design-forward, and that her brand is an inspiring one to interact with. We made her primary logo colorful and had lots of dots surrounding her logotype. This represents the pops of inspiration that Sarah Hearts gives to the readers. ‘Sarah’ was done in a unique custom typeface that shows off the creativity in the Sarah Hearts brand. She is always putting unique and simple spins on to every-day items, and this type really shows that quality off. ‘Hearts’ is done in a simple feminine sans serif that represents Sarah Hearts’ accessible approach to DIY.

Next we’ll be tackling some website optimization. This is a newer approach I am taking with clients. While I’ve been designing websites and blogging for the past several years, I’ve been more in a ‘tell me what you need’ mode rather than a ‘let’s explore how your brand lives on the web and how it can tie to your values.’ Novel, huh? ;) I’m going to be going through every detail of the Sarah Hearts’ online experience and making sure that it not only lives out her new brand visually, but that it’s supporting her values through the reader’s experience. I’ve been adding these kinds of elements throughout web design projects over the years, but this will be the first time we’ll be coming from this point of view 100% from the beginning.

Cheers to Sarah on her new branding!


monday musing by Pinegate Road

Quickly popping in with some lettering for this Monday. A friendly reminder to stay present, stay passionate, and stay appreciative.


Hope you’re all feeling awesome this week! I can finally feel myself getting out of my winter slump. Maxi dresses are making their way back to the front of my closet too, which has me all kinds of happy.


Hello Yellow Branding, an interior design blog

Hello Yellow Branding | PINEGATE ROAD

We finalized the new Hello Yellow branding last night, and I couldn’t wait to share! If you remember from only a few short weeks ago, this logo is based off the first moodboard in this post. We went through a process of creating three very different hand-lettered logo options, and settled on the one above. Working with a brand that’s name incorporates ‘Yellow’ had me thinking all sorts of bright and cheery thoughts. This logo hints at sunshine without going over-the-top and it also references many vintage logos made for home-oriented products that used scripts as their main mark. Bright, cheerful, hand-made, clean, updated, and female were all key words that signify this brand’s aesthetic.

Now we’re on to placing this brand look into the website, and fingers crossed we will get to share the complete project soon!


sketchbook series | 1 | PINEGATE ROAD

I always love a good look in to artists and designers’ sketchbooks. There’s just something about seeing the begginings of a design and seeing how A got to B — and the windy road that lead it there. I did a deep clean of my desk yesterday, and was inspired to share a few unedited sketches from things I have been working on lately. Most of these are just for fun, and it’s in sketches like these that I learn a lot about new forms when lettering. Sometimes I’ll read a quote on a blog post and just have to letter it, and other times I’m practicing new ways to hold my pen and just writing out what day it is. No end goal, just practice and lots of fun.

Is this something you like to see around here? I’d love to keep sharing lettering sketches if you find it beneficial. I know I always learn more from others when I can see some behind-the-scenes work.

In other news, I’m heading to Omaha for a wedding this weekend. I’m a little worried that all this snow decided to hit, but glad that Todd will be on the plane with me. I have been traveling by plane alone since I was about 15, so it will be a nice change to have a travel buddy. Hope you all have had a great week, and are doing something fun this weekend!

Happy fall, cough, winter.