I’ve been following along with Jen Serafini and her design for a little bit now, and I just knew she was the perfect next person to ask to be in this column. She shares about her process, her inspiration, and all about design over on her blog — she’s definitely a girl of my own heart in those regards. I hope that you enjoy this peek into Jen’s space and process as much as I did! Also, that wood-topped desk is incredibly dreamy and has me thinking about making my own version over here shortly.
Hi! I’m Jen Serafini, an art director and graphic designer living in the Windy city with my husband and little pup. I spent four years at Syracuse University where I earned my BFA in communications design. It really taught me to look at design as a holistic and strategic process that goes beyond just a pretty picture. When everything comes together and tells a cohesive story, that’s the good stuff. Currently, I work as a senior designer at Pinch Provisions and take on my own freelance clients as well. When I’m not designing, you can find me making pizza with my husband, decorating my apartment (over & over), eating sour candy, traveling, and endlessly searching for the perfect NYC bagel out here in the midwest.
What gets you jazzed?
Exceptional typography, a great pair of shoes, editorial design, black and white patterns, bold colors, new york pizza & bagels, sour candy, a glass of red wine, the couch and my husband (and pup)
Where do you go to find inspiration, and what are you inspired by?
Lately I’ve been trying to step away from the computer and find inspiration in my surroundings. Chicago has such a talented creative community and I’m always blown away by the passion and pride that’s derived in this city. Whether it’s a photo shoot or a design conference, meeting other driven creative people and hearing their stories leaves me feeling so energized, inspired and excited to create.
Tell me a little about this project and how it was inspired:
This is a recent branding and blog design project I did for Girl Meets Brooklyn. I was really excited about this one since Cassie was so fun, energetic and enthusiastic about the creative process. It was a very collaborative and enjoyable experience from start to finish. The result is a fresh, bold design and a fun layout that breaks out of the standard blog template. I was really inspired by the architecture of the Brooklyn Bridge and used that as a jumping off point for the graphic patterns on either side of the site. I wanted the design to reflect a modern industrial look that compliments her content and personality. (blog developed by Dennise Saxton)
How has blogging effected your creative life, and vice versa?
Having an online presence has opened the doors to so many new relationships and collaborations with creatives in my city and across the country. The blog has also provided me an outlet to share my process and creative exploration which is a great exercise for me as a designer; it helps me explore and grow outside of my normal client work.
If you could give one tip to the rest of us, what would that be?
Take advantage of every opportunity you can and be passionate about the work you create. Sometimes the best projects are the ones with low budgets, or personal explorations after hours. Have an open mind and be willing to share your experiences, good or bad with others – there’s always a lesson that can be learned!
Huge thanks to Jen for sharing with us today! Head on over to her blog for more inspiration and process — you won’t be disappointed!