That's Darlin brand identity by Pinegate Road
Pinegate Road is hiring a part-time designer

Pinegate Road is hiring a designer

Yep! You heard right.

Pinegate Road is hiring a part time designer. If you are part of the Pinegate Road community and have been receiving the newsletter, you might have heard this morning. Two weeks ago I wrote about six steps to take if you are starting to feel the burnout. One of my learnings over the past several months has been that hiring help has made all the difference. Adding Gwen to the team has been amazing so far — she’s really taught me that I can start to rely on others to bring my client’s visions to life. While Gwen will most definitely be sticking around, she’s in the same spot that I am — working full-time and running her side business. Now that things have started to pick up speed around here, I’m ready to take on 1-2 other designers who are willing to learn the PGR process and work alongside me to bring some beautiful brands to life.

If you are a designer that aligns with the general Pinegate Road aesthetic, have experience working with brands, have a keen eye for typographic details, and love dreaming up new design possibilities, I’d love to hear from you. Similarly, if you have a friend or acquaintance who you think fits the bill, please send them here. Immediate needs include web design, social media build outs, layout design, and brainstorming ideas for brands. As we work together, needs will expand based on your availability, interests, and the needs PGR has.

Ideally, I am looking for someone who works freelance or has availability to work during the typical 9-5 and have some meetings later on at night. This is where my schedule falls short, and having someone to back me up while Gwen and I are at work would be amazing. This is a paid position, and will be paid by the hour based on experience or on a project by project basis. 10-30 hours per month — flexible based on availability / project flow. You can be located remotely as well — know that I am in the eastern timezone and we will have to chat via skype on some evenings. Adobe creative suite / your own equipment is necessary.

Think you have what what I’m looking for? Email me at with your resume (or an explanation of your previous design experience), a website / PDF of your work, and anything else that I would need to know that would make you a great fit.

I’ll be accepting applications until midnight July 12th.


PORTFOLIO | moodboard for a fitness magazine

A moodboard for a new kind of women’s fitness magazine. I’m so excited to share this moodboard with you all today. I finalized it with my clients last week, and while it was definitely different than what they were expecting, I’m glad they are on board with this strong, powerful, and neutral refresh for their fitness magazine.

After our values-finding process, it was found that their key values are sophistication, bravery, and powerful. I really wanted to harness the essence of strength through natural elements like marble, clouds, and mountains. While they will be playing a supporting role, I’m hoping their values will thrive through this solution. Sophisticated and slightly feminine type will be used for their logo and masthead, while geometrics will play a role in the mark to emphasise bravery.

I’ll be back next week with some logo options before the brand reveal at the end of the month!

Pssst, Pinegate Road got a makeover this weekend! I’ll be doing a separate post on how everything came together over the past year, but take some time and look through and let me know what you think of the new look!

PORTFOLIO | sarah hearts branding

Sarah Hearts branding by Pinegate Road

Happy Wednesday everyone. This Sarah Hearts branding project has had me is such sweet spirits lately. Sarah and I first met at Alt Summit several years ago, and I was thrilled to help her take her branding to the next level over the past month. As a graphic designer herself, I was slightly intimidated to take on this project. For all you designers out there, you know how hard it is designing for yourself though right? After a few takes on her own, she decided it was time to pass the torch, and what an experience it was for the both of us! It was a completely unique process working with another designer for their branding, and Sarah’s amazing feedback helped us push this logo to where it is today.

Sarah’s brand value words are inspiration, creativity, and accessibility. She is a DIY blogger who loves bright colors, simple shapes, patterns, and helping her readers make their homes joyful creative spaces. The new Sarah Hearts branding shows that she is a creative, that what she presents is simple and design-forward, and that her brand is an inspiring one to interact with. We made her primary logo colorful and had lots of dots surrounding her logotype. This represents the pops of inspiration that Sarah Hearts gives to the readers. ‘Sarah’ was done in a unique custom typeface that shows off the creativity in the Sarah Hearts brand. She is always putting unique and simple spins on to every-day items, and this type really shows that quality off. ‘Hearts’ is done in a simple feminine sans serif that represents Sarah Hearts’ accessible approach to DIY.

Next we’ll be tackling some website optimization. This is a newer approach I am taking with clients. While I’ve been designing websites and blogging for the past several years, I’ve been more in a ‘tell me what you need’ mode rather than a ‘let’s explore how your brand lives on the web and how it can tie to your values.’ Novel, huh? ;) I’m going to be going through every detail of the Sarah Hearts’ online experience and making sure that it not only lives out her new brand visually, but that it’s supporting her values through the reader’s experience. I’ve been adding these kinds of elements throughout web design projects over the years, but this will be the first time we’ll be coming from this point of view 100% from the beginning.

Cheers to Sarah on her new branding!

sisters in shape branding

sisters in shape branding | PINEGATE ROAD

Here’s the other brand that I have been chatting a little bit about via instagram lately. The Sisters in Shape branding was completed this weekend, and I’m happy to see how this brand refresh turned out. Erica came to Pinegate Road with a website and a brand that had been growing very well over the years. She has made amazing strides as a fitness model, and as a founder of the Sisters in Shape fitness coach community. After a new baby, Erica was ready to step it up to the next level visually for this brand so that she could keep working on her big dreams for Sisters in Shape.

We warmed up the purple and green from the previous look, and added two more warm tones that come together to create a strong, famine palette. As we go about creating more of the look, we will incorporate a gradient in the Sisters in Shape colors, as well as using watercolor as a texture throughout. It was important for Erica to have the logo in many different forms as she builds out her brand across social media, the web, and print, so we created an alternate logo, a monogram, and various wordmarks to fit her different needs.

sisters in shape branding before and after | PINEGATE ROAD

Keeping the purple and green color story from her original branding, as well as the perky, strong, and feminine silhouette, this new Sisters in Shape branding keeps the same values that started with the company and brings them to a clean and refreshed space to grow from for many years to come. The look was cleaned up, a new typeface was chosen, and the silhouette was tweaked to work across both print and web materials. She was also flipped to the right so that you look visually from left to right as you take in the logo. In the wordmark, the ‘in’ is raised up to signify the link that the coaches have their their clients and to signify the community of women that Sisters in Shape provides for those involved. This also allows for an accent of the secondary color, green, to be added to the primary logo for a cohesive brand look. Throughout this process it was imperative to Erica that the brand still kept a feminine and soft appearance while exuding strength. I loved working with these parallels, and chose Brandon Grotesque as a perfect accompaniment to the brand identity. While it appears to have a strong and stable look, each corner on this typeface is actually rounded. This paired so well with the values of Sisters in Shape and will be an amazing typeface to work with as we build out the rest of the brand. We’ll be working on the website next, and I’m excited to see it all come together and see how this new look will help propel the Sisters in Shape community forward with their goals.